When a business is having cash flow issues, there are only four things that they can do.
1. Earn more revenue: Go out and sell more of whatever it is that the company sells
2. Decrease Expenses: Cut expenses. Generally, companies start with what is considered to be nonessential spending and move to the more critical functions as the cash flow gets worse.
3. Take on Debt: Debt can eat into cash flow later. Use with caution.
4. Bring on a partner with money: Usually partners want not just a share of the profits, but a share of the decision making as well.
Often the solution to cash flow issues lies in a combination of solutions, not just one.